Canadian Real Estate Association – Things you Need to Know.
Introduction:
The
Canadian Real Estate Association (CREA) is one of Canada’s largest single-industry associations, representing more than 155,000 REALTORS® working through 75 real estate boards and associations.
What Does CREA Do?
The Association establishes and upholds professional standards for real estate transactions in Canada. The criteria include advocating on behalf of its members on issues such as market access, mortgage financing, and business practices. CREA also develops training programs and resources to help its members enhance their skills and grow their businesses.
In addition to operating the MLS system, CREA also provides numerous services and products to its members, including the REALTOR® Code of Ethics, an industry-leading research library, and professional liability insurance.
Who Can Join CREA?
Any licensed real estate broker or agent in Canada can become a member of CREA by signing up with a participating MLS® Board or Association. However, only members who subscribe to REALTOR.ca have their listings displayed on the popular website, which receives over two million visits per month.
What Are the Benefits of Joining CREA?
As a member of CREA, you’ll enjoy numerous benefits that will help you build your business and serve your clients better. These benefits include:
Access to the MLS system: As a member of CREA, you’ll have access to the MLS system, which is the most efficient way to list and market properties for sale in Canada. You can also search listings from other areas through your local MLS Board’s website.
Exclusive use of the REALTOR® trademark: Only members of CREA are authorized to use the REALTOR® trademark in conjunction with their business activities. This exclusive use not only sets you apart from non-members, but it also allows you to tap into the goodwill associated with the REALTOR ® brand—one of the most recognized trademarks in Canada.
Nationwide referral network: When you join CREA, you’ll automatically become a member of your local real estate board or Association as well as The Canadian Real Estate Association. This gives you instant access to a nationwide referral network consisting of tens of thousands of REALTORS®, making it easy for you to refer clients outside your immediate area—and vice versa.
Give yourself a competitive edge: Take advantage of exclusive business products and service discounts. Get free or reduced-cost admission to many educational seminars and conferences and stay up to date with industry news and trends through our publications such as Realty Edge magazine. You can also stay sharp with extensive continuing education opportunities offered by your local board or Association as well as by other organizations such as RECO (Real Estate Council of Ontario).
Conclusion:
There are many benefits of being a member of The Canadian Real Estate Association (CREA), ranging from exclusive use of the REALTOR® trademark to having access to a powerful referral network of tens of thousands of realtors from coast to coast. If you’re a real estate broker or agent in Canada thinking about joining CREA (or if you’re already a member and want to relearn all the great benefits available to you), this overview is definitely for you!
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